A casino is a gambling establishment where customers play games of chance, with some having an element of skill. Casinos make billions of dollars each year for the owners, investors and Native American tribes. While musical shows, lighted fountains and hotels contribute to revenue, casinos would not exist without the gambling. Slot machines, roulette, baccarat, craps and blackjack are the games that provide the billions in profits.
Casinos attract gamblers with a variety of perks, such as free drinks and discounted hotel rates. The perks, called comps, help boost revenues and draw in new customers. While they are a major part of the business, the perks can also lead to compulsive gambling. Compulsive gambling contributes to an estimated five percent of casino profits and drains local businesses, which can offset any economic benefits the casinos may bring.
The most profitable casinos are those that cater to a broad market of potential customers, including tourists and local residents. They offer a wide range of games and are designed to appeal to the senses, with a focus on sight and sound. For example, slots use varying bands of colored shapes that roll on reels (actual physical ones or a video representation). Depending on the outcome, the player wins a predetermined amount.
Casinos are primarily located in tourist destinations, such as Las Vegas and Atlantic City, although some are operated by Native American tribes. In the United States, the average casino customer is a forty-six-year-old woman from a household with above-average income.