A casino is a public place that hosts games of chance and offers other entertainment options such as restaurants, stage shows and more. Traditionally, the term has referred to large-scale facilities in places like Las Vegas and Atlantic City. But there are also less lavish casinos, such as those found in many Native American tribal communities. Casinos have become a popular entertainment option, attracting millions of visitors from around the world.
Robert De Niro delivers one of his most iconic performances as Sam “Ace” Rothstein in Casino, a film that takes no prisoners in its depiction of the world of illegal gambling and money laundering. Ace is a man of principles, but his convictions aren’t enough to prevent him from reaping what he sows. His sense of honor and decency keeps him from giving up on his business, even as he loses everything he has to live for.
As a director, Scorsese is at his most bravura in Casino. He uses a wide variety of visual effects to create a sense of excitement and danger. But the movie’s true star is Sharon Stone, who brings her own brand of glamour to the role and captivates viewers with her ability to seduce and manipulate men.
As you design your casino marketing strategy, consider using the “jobs to be done” framework. This helps marketers understand what customers want from their experiences and how to best meet those needs. For example, when a group of women visit a casino for a bachelorette party, they’re “hiring” it to provide them with an exciting and fun atmosphere and a great mix of gaming, food, drink and entertainment.