Casinos offer an adrenaline rush that can’t be matched by anything else. Champagne glasses clink, music plays and people mingle as they try their luck at games like poker and roulette. No one knows when luck will strike, and that makes the experience even more thrilling. Despite the fun, there is always the risk that you could lose money. But how do casinos trick us into throwing hundreds, or even thousands of dollars away, based on the roll of a dice or spin of a wheel? And more importantly, why do we continue to gamble even when the odds are stacked against us?
While a casino might add luxuries to attract patrons, the basic concept of gambling is essentially the same regardless of the glitz. In order to ensure profitability, casinos have built-in advantages that guarantee the house will win in the end. The main advantage is the fact that most casino patrons are heavily drinking. Alcohol lowers inhibitions and clouds judgment, making it easier to make bad decisions. Combined with the flashing lights, blaring music and brightly colored walls, this can lead to some disastrous gambles.
To combat this, casinos have tried many different methods of attracting and retaining customers. Some strategies include offering free food and drinks, implementing online components to floor games, and increasing mobile marketing. But while these tactics are often effective, they may not be enough to stand out from the competition. This article will explore some tried and true casino marketing strategies that will elevate your venue from middle of the pack to industry leader.