If you’ve ever been to a casino, it’s easy to see why so many people love them. There’s just something about the bright lights and the sounds of pennies dropping (even though slot machines no longer use coins) that captivates people. But all that glamour and glitz isn’t just for show. Casinos are designed in a very specific way that plays on human psychology to keep you gambling all night long.
In the early 90s a man named Gerald Friedman wrote a book about how casinos are designed to keep you gambling all day and all night long. His main focus was to get you lost in the casino and not give you any clues about what time it is, or that you need to eat, use the restroom or sleep. He believed that if you knew it was time to leave, or even that you needed to go to the bathroom, you would start thinking about other things you need to do outside of the casino and you’d begin to lose interest.
Today, casino designers are still using the same tried and true methods to keep their patrons gambling. They include aromas that are known to stimulate the senses and create a manufactured blissful experience, as well as removing any indicators of time like clocks from the walls. Casinos are also known to make their patrons feel special by offering complimentary drinks and perks. But the best way to keep your guests coming back for more is by implementing a solid marketing strategy.