How Do Casinos Succeed?


Casinos make money by essentially tapping into an ancient human need for the thrill of what isn’t real. As a business, they’re a dangerously competitive endeavor; a successful casino can only make money for so long before someone else comes along with a better idea. That’s why the gambling industry is so full of ups and downs, with plenty of casinos going bankrupt and lots of people losing their money to them.

But how do casinos succeed? They’re competing with each other as well as with non-gambling resorts, online gaming and even an illegal gambling industry much larger than the legal one. But there’s something about the casinos themselves that attracts so many customers.

Designed to be visually appealing and soothing, they’re often adorned in bright colors that have been shown to stimulate the brain. They use scented oils in their ventilation systems to create pleasant smells that encourage gamblers to stay longer. They play soothing background music and emit light and noise to create an artificial sense of euphoria that keeps people coming back.

Casinos also offer comps — free goods and services — to loyal players. These can include things like rooms at the hotel, food and drinks, show tickets and limo service. These rewards are based on how much a person spends and their level of play. But it’s important to remember that a casino’s odds are always against you, so before you start gambling, decide how much money you can afford to lose and stick with it.