The Casino Is Not What It Seems

Under the glitter of flashing lights, clinks of champagne glasses and the buzz of people trying their luck at table games or slot machines, casinos are actually a carefully engineered system designed to slowly bleed patrons of their hard-earned cash. It’s not just the random number generators that are rigged; even the way a dealer shuffles and deals cards follows certain patterns that security personnel can spot. Then there are the subtler ways the casino is rigged, such as the fact that blackjack and other games with a skill element require players to keep their bets within a certain range (the house edge) or that poker players are not competing against each other, but instead against the casino’s own money.

In spite of this virtual assurance of gross profit, casinos offer lavish inducements to their highest-spending patrons, including free spectacular entertainment, luxury transportation and living quarters, and reduced-fare or free hotel rooms. Casinos also generate revenue from a percentage of the rake in games where players are competing against each other.

Having a huge variety of games to choose from is a surefire way to keep gamblers coming back for more as no two days at the casino need to be alike. Effective and friendly front-line support is also key to keeping players happy, which can be achieved with 24/7 client-managed chat. Lastly, the right marketing strategies can take your casino from a middle-of-the-pack competitor to an industry-leading powerhouse.