AVL Categories for Casinos

Whether it’s lighting, visual media or audio, casino design encompasses many different areas that play into creating the right environment for your guests. But there are some specific AVL categories that can make the biggest impact on how you accomplish your goals.

The goal of a casino is to encourage gamblers to take more risks and stay longer. This means a casino should offer more than just games — it should provide an entertaining experience that will keep people coming back for more.

One way a casino can do this is by rewarding its best players with comps (free goods and services). This could include things like free hotel rooms, dinners or tickets to shows. For large players, a casino might even give away limo service and airline tickets.

To attract these high-spenders, you might want to use a digital marketing strategy that targets the right demographics. That is, you can target people who are looking for things like the latest gaming technology, unique amenities and special events.

A casino may also want to use location-based marketing strategies to appeal to event planners. This type of marketing can help them compete with other casinos nearby and attract group business. For example, Cvent’s Competitive Market Ads give your casino major exposure to planners who are searching for solutions in similar markets or sister cities, helping you earn group bookings that you might not have otherwise received. Similarly, search ads can place your casino in front of the right audience at exactly the moment they are ready to book their next event.