Casinos use dazzling lights and booming music to create a manufactured blissful experience for their guests. They also waft scented oils through their ventilation systems to make people feel comfortable and keep them coming back for more. They reward “good” players by giving them free goods and services, like hotel rooms, meals and tickets to shows. They even offer limo service and airline tickets to those who play for long periods of time or spend a lot of money at the tables.
While musical shows, lighted fountains and lavish hotels help draw in gamblers, casinos would not exist without games of chance. Slot machines, blackjack, poker and other table games are the heart of casinos and provide the billions in profits that they rake in every year.
The people who walk through the doors of a casino are diverse, but they all share one thing in common: they’re having a good time. From the seasoned regulars who strut their stuff and expect to win big, to the tourists looking to make their trip worthwhile, most people are there to enjoy themselves and leave with a smile on their face.
The casino business is a fast-changing industry, and it’s important for marketing teams to stay on top of the latest trends in order to attract new customers and retain existing ones. In this blog post, we explore tried and true casino marketing strategies that are sure to boost your business.