There’s something so luxuriating about walking into a casino. The bright lights, the giveaways and the bling. It’s not all just for show, though. Casinos have been cleverly designed in a way that plays on your weaknesses to keep you playing all night long. The methods they use go way beyond free drinks and comps.
Casinos are a place where a wide variety of games of chance can be played and gambling is the primary activity. The typical casino adds a host of extras to help attract and retain its players, including restaurants, free drinks, stage shows and dramatic scenery.
From a casino’s perspective, the best players are those who spend the most money. These big spenders are known as “comps.” They can be given free hotel rooms, tickets to shows, dinners and even airline tickets if they are frequent visitors and high-volume players.
The people that come to a casino can be a pretty diverse bunch, from those who walk in with a confident stride and expect to win big, to those who simply want to make their limited budget last as long as possible. Regardless of their motivation, most share one thing in common: they have a great time! With music blaring and coins clinking, it’s hard to not get caught up in the excitement of it all.
The casino industry is constantly changing and evolving, and it’s important for marketers to stay on top of the latest trends and developments. This includes keeping up with demographic changes in the audience, incorporating online components to floor games and boosting marketing efforts for non-gaming amenities like restaurants, spas and hotels.